Vice President, Marketing

Location: Hallandale Beach, FL
Date Posted: 04-20-2018
Gulfstream Park, an iconic billion dollar gaming, hospitality and entertainment destination in South Florida is now undergoing a transformative change in a mission to offer a more fully immersive, engaging and exciting customer experience. In close partnership with our parent company, Toronto-based The Stronach Group (TSG), we are broadening our overall marketing impact within the Miami marketplace in a unique, differentiating way. TSG’s core business model is centered on the thoroughbred horse racing industry, and TSG proudly boasts an industry leading 40% of the US thoroughbred horse racing industry market share. We already have great momentum in the marketplace – we now need a sports/venue marketing professional to take Gulfstream Park and its brand to the next level and secure our leadership position within sports, gaming and entertainment field of South Florida. This role is an excellent opportunity for a collaborative, strategic and results-oriented Marketing leader.
Duties & Responsibilities:
  • Develops and manages the strategic marketing plan and the accompanying annual marketing budget; directs the execution and development of the overall marketing plan, which is to be inclusive of media buying, advertising, product and property promotions, digital media services, external resource management, etc.
  • Acts as an advisor to the leadership team on marketing related opportunities and concerns; creates and regularly presents business plans for local and corporate senior leadership; participates in, and takes an active role in leadership team initiatives
  • Works as a change agent and must be willing to challenge the existing departmental and organizational processes and culture to improve and streamline department operations
  • Provides a continuous assessment of internal work processes, market research and program effectiveness
  • Manages relationships with appropriate external resources to effectively execute media, advertising and marketing-related strategies
  • Maintains accountability for all sales and marketing related objectives; manages the internal marketing team and all associated external relationships
  • Is a creative influence on overall event management and activation projects
  • Maintains a dynamic customer database and can utilize that information to continuously build upon our brand
  • Fosters a passion amongst the marketing team; influences the team to provide marketing related solutions to support the overall customer service programming of Gulfstream
  • Spearhead and manage the digital transformation and be an experienced evangelist of data-driven marketing
  • Be conscientious and eager to work in an environment where you will be empowered and encouraged to ‘test and create
  • Encompass the role of concierge to the Park, leveraging CRM capabilities to communicate regularly with our guests
  • Oversee the ticket sales and execution of major events
  • Build an ambassador team that will oversee tournaments, introduce new guests to the fun of wagering and demonstrate new technology applications to guests across the Park.
  • Responsible for providing the overall strategic and creative direction for the overall brand and all applicable products and services
  • Oversees all current and future websites; implements and manages a robust social media marketing initiative
  • Oversees the execution of all marketing activities with the support of the on-site marketing team; participates in major events or catering functions occurring on the property as needed
  • Serves as conduit and a business liaison/representative between the property and the local community including tourism boards, local hotel, resort and lifestyle organizations, meeting planners/organizers, etc.
  • Positions oneself as a role model and coach developing employees with a hands-on approach; sets goals for team members and clearly articulates expectations; ensures that team members clearly understand and are held accountable for their work performance 

Minimum Requirements:
  • Requires 10+ years of executive level marketing experience
  • Requires a strong business acumen; polished public speaking and presentation skills are a must
  • Experience leading sports, entertainment or hospitality marketing teams within large scale destinations
  • Must have a demonstrated ability to lead and influence people
  • Must have excellent analytical, planning and time management skills with an ability to organize and manage multiple ongoing projects simultaneously
  • Experience in strategic planning, business and brand development; an in-depth knowledge of advertising and strategic marketing is critical
  • Must be digitally savvy and fully capable of driving a following & gaining avid awareness in social media
  • Ability to uphold and demonstrate the highest level of integrity, poise, tact and diplomacy in all situations
  • This is a hands-on leadership role within a rapidly growing company; all incumbents must be administratively self-sufficient and have knowledge of, and experience using all MS Office® products – particularly Word, Excel and PowerPoint
  • Experience working in a similar capacity within the Southeastern Florida market; experience marketing to Latin American audiences
  • Fluency in English and Spanish preferred

Gulfstream Park offers all full time employees comprehensive medical, dental and vision benefits, STD, LTD Life and  401K with employer match after one year of employment, vacation, sick, and holiday pay, tuition reimbursement and more!
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